Ontario Protocol.
Ontario SEO/GEO operating checklist

Use Google's ranking fundamentals to make x402 trust evidence easier to find.

No SEO guide can guarantee a number-one Google ranking. Ontario's practical target is better: make x402 verification pages crawlable, indexable, useful, sourceable, and backed by public evidence before autonomous agents spend money.

Boundary: This checklist is not a ranking guarantee and not a claim that Google will crawl, index, or serve every page. It is the Ontario pre-deploy checklist for x402 verifier, discovery, report, benchmark, and agent-preflight surfaces.

100-point Ontario checklist

AreaPointsOntario actionEvidence / command
Technical eligibility15Keep money pages 200, canonical, mobile-rendered, and in `/sitemap-core.xml`.python3 scripts/seo_lint.py
Intent match15Use pages that answer real x402 jobs: verify endpoint, inspect report, check can-pay, browse ready services.verify before agent pays
Evidence quality20Prefer public reports, scanner warnings, benchmarks, and methodology over generic SEO posts.what Ontario checks
Authority and links15Earn mentions by sharing the verifier, benchmark lab, and implementation mistake pages. Do not buy spam links.mistake database
User experience10Serve critical pages statically where useful and keep agent actions above the fold.python3 scripts/render_static_public_pages.py
Search appearance8Keep exact titles, descriptions, JSON-LD, favicon, and report links aligned with page purpose.entity JSON
Freshness loop7Use Search Console exports to triage not-indexed rows and request indexing for the core list only.GSC playbook
Spam avoidance5Do not publish scaled pages without unique x402 evidence, citations, or a product action.evidence sitemap
AI sourceability5Expose answer packs, citation receipts, entity facts, and trust boundaries for agents and answer engines.answer pack

Priority URLs to request indexing

Use these first in Search Console. Do not spend request-indexing budget on every receipt or generated page.

  1. https://ontarioprotocol.com/tools/catalog-launch
  2. https://ontarioprotocol.com/
  3. https://ontarioprotocol.com/verify
  4. https://ontarioprotocol.com/tools/x402-readiness-checker
  5. https://ontarioprotocol.com/tools/agent-spend-policy-generator
  6. https://ontarioprotocol.com/tools/x402-launch-kit
  7. https://ontarioprotocol.com/tools/x402-github-action
  8. https://ontarioprotocol.com/tools/github-x402-repo-scanner
  9. https://ontarioprotocol.com/tools/x402-implementation-audit
  10. https://ontarioprotocol.com/tools/x402-settlement-authenticity
  11. https://ontarioprotocol.com/research/x402-adoption-authenticity-2026
  12. https://ontarioprotocol.com/tools/mcp-registry-readiness
  13. https://ontarioprotocol.com/tools/agent-tool-procurement-passport
  14. https://ontarioprotocol.com/tools/agent-catalog-readiness
  15. https://ontarioprotocol.com/tools/coinbase-bazaar-readiness
  16. https://ontarioprotocol.com/tools/x402-bazaar-extension-debugger
  17. https://ontarioprotocol.com/tools/x402-pricing-calculator
  18. https://ontarioprotocol.com/tools/x402-tool-router
  19. https://ontarioprotocol.com/tools/http-402-challenge-decoder
  20. https://ontarioprotocol.com/services/agent-catalog-publish
  21. https://ontarioprotocol.com/services/x402-buyer-path-fix
  22. https://ontarioprotocol.com/services/x402-agent-catalog-launch-pack
  23. https://ontarioprotocol.com/services/x402-buyer-intent-rewrite
  24. https://ontarioprotocol.com/services/x402-independent-demand-audit
  25. https://ontarioprotocol.com/services/x402-rail-fit-review
  26. https://ontarioprotocol.com/services/x402-readiness-watch
  27. https://ontarioprotocol.com/services/agent-payment-preflight-review
  28. https://ontarioprotocol.com/agent-payment-firewall
  29. https://ontarioprotocol.com/dk/ai-agent-mcp-audit
  30. https://ontarioprotocol.com/discover
  31. https://ontarioprotocol.com/reports
  32. https://ontarioprotocol.com/docs
  33. https://ontarioprotocol.com/docs/x402-endpoint-readiness-quickstart
  34. https://ontarioprotocol.com/docs/x402-agent-discovery
  35. https://ontarioprotocol.com/docs/agent-payment-preflight
  36. https://ontarioprotocol.com/docs/agent-payment-client
  37. https://ontarioprotocol.com/docs/agent-payment-policy
  38. https://ontarioprotocol.com/docs/google-ai-search-checklist
  39. https://ontarioprotocol.com/docs/search-console-indexing-playbook
  40. https://ontarioprotocol.com/docs/search-demand-question-bank
  41. https://ontarioprotocol.com/trust
  42. https://ontarioprotocol.com/trust/what-ontario-checks
  43. https://ontarioprotocol.com/answers/x402-verifier
  44. https://ontarioprotocol.com/answers/x402-readiness-checker
  45. https://ontarioprotocol.com/answers/verify-endpoint-before-agent-pays
  46. https://ontarioprotocol.com/answers/x402-payment-verification-api
  47. https://ontarioprotocol.com/answers/agent-can-pay-api
  48. https://ontarioprotocol.com/answers/agent-payment-firewall
  49. https://ontarioprotocol.com/answers/x402-paid-api-directory
  50. https://ontarioprotocol.com/proof/
  51. https://ontarioprotocol.com/proof/common-x402-implementation-mistakes
  52. https://ontarioprotocol.com/proof/live-x402-endpoint-readiness-benchmark
  53. https://ontarioprotocol.com/benchmarks
  54. https://ontarioprotocol.com/benchmarks/x402
  55. https://ontarioprotocol.com/compare/x402-verification-tools
  56. https://ontarioprotocol.com/compare/agent-plugin-marketplaces/wshobson-agents
  57. https://ontarioprotocol.com/rankings/x402-tools-by-buyer-activity
  58. https://ontarioprotocol.com/intelligence/x402-buyer-market-benchmark
  59. https://ontarioprotocol.com/playbooks

Pre-deploy commands

python3 scripts/render_static_public_pages.py
python3 scripts/seo_lint.py
python3 scripts/smoke_matrix.py --quiet
python3 scripts/visibility_score.py --quiet
python3 scripts/repo_safety_audit.py --list-sensitive

Operating rule

Prefer real reportsPublish endpoint readiness reports, integrity proofs, and service profiles.
Prefer real remediationShow scanner warnings and fixes instead of generic x402 essays.
Prefer real market changesUse weekly intelligence to document protocol, SDK, and marketplace changes.
Avoid keyword inflationDo not create pages only because a search phrase exists.

Sources: Google AI Search guidance, Google SEO starter guide, and Google Search Essentials.