Ontario Protocol.
Ontario SEO/GEO operating checklist

Use Google's ranking fundamentals to make x402 trust evidence easier to find.

No SEO guide can guarantee a number-one Google ranking. Ontario's practical target is better: make x402 verification pages crawlable, indexable, useful, sourceable, and backed by public evidence before autonomous agents spend money.

Boundary: This checklist is not a ranking guarantee and not a claim that Google will crawl, index, or serve every page. It is the Ontario pre-deploy checklist for x402 verifier, discovery, report, benchmark, and agent-preflight surfaces.

100-point Ontario checklist

AreaPointsOntario actionEvidence / command
Technical eligibility15Keep money pages 200, canonical, mobile-rendered, and in `/sitemap-core.xml`.python3 scripts/seo_lint.py
Intent match15Use pages that answer real x402 jobs: verify endpoint, inspect report, check can-pay, browse ready services.verify before agent pays
Evidence quality20Prefer public reports, scanner warnings, benchmarks, and methodology over generic SEO posts.what Ontario checks
Authority and links15Earn mentions by sharing the verifier, benchmark lab, and implementation mistake pages. Do not buy spam links.mistake database
User experience10Serve critical pages statically where useful and keep agent actions above the fold.python3 scripts/render_static_public_pages.py
Search appearance8Keep exact titles, descriptions, JSON-LD, favicon, and report links aligned with page purpose.entity JSON
Freshness loop7Use Search Console exports to triage not-indexed rows and request indexing for the core list only.GSC playbook
Spam avoidance5Do not publish scaled pages without unique x402 evidence, citations, or a product action.evidence sitemap
AI sourceability5Expose answer packs, citation receipts, entity facts, and trust boundaries for agents and answer engines.answer pack

Priority URLs to request indexing

Use these first in Search Console. Do not spend request-indexing budget on every receipt or generated page.

  1. https://ontarioprotocol.com/
  2. https://ontarioprotocol.com/verify
  3. https://ontarioprotocol.com/tools/x402-readiness-checker
  4. https://ontarioprotocol.com/discover
  5. https://ontarioprotocol.com/reports
  6. https://ontarioprotocol.com/docs
  7. https://ontarioprotocol.com/docs/x402-endpoint-readiness-quickstart
  8. https://ontarioprotocol.com/docs/agent-payment-preflight
  9. https://ontarioprotocol.com/docs/google-ai-search-checklist
  10. https://ontarioprotocol.com/docs/search-console-indexing-playbook
  11. https://ontarioprotocol.com/trust
  12. https://ontarioprotocol.com/trust/what-ontario-checks
  13. https://ontarioprotocol.com/answers/x402-verifier
  14. https://ontarioprotocol.com/answers/x402-readiness-checker
  15. https://ontarioprotocol.com/answers/verify-endpoint-before-agent-pays
  16. https://ontarioprotocol.com/answers/x402-payment-verification-api
  17. https://ontarioprotocol.com/answers/agent-can-pay-api
  18. https://ontarioprotocol.com/answers/agent-payment-firewall
  19. https://ontarioprotocol.com/answers/x402-paid-api-directory
  20. https://ontarioprotocol.com/proof/
  21. https://ontarioprotocol.com/proof/common-x402-implementation-mistakes
  22. https://ontarioprotocol.com/proof/live-x402-endpoint-readiness-benchmark
  23. https://ontarioprotocol.com/benchmarks
  24. https://ontarioprotocol.com/benchmarks/x402
  25. https://ontarioprotocol.com/compare/x402-verification-tools
  26. https://ontarioprotocol.com/playbooks

Pre-deploy commands

python3 scripts/render_static_public_pages.py
python3 scripts/seo_lint.py
python3 scripts/smoke_matrix.py --quiet
python3 scripts/visibility_score.py --quiet
python3 scripts/repo_safety_audit.py --list-sensitive

Operating rule

Prefer real reportsPublish endpoint readiness reports, integrity proofs, and service profiles.
Prefer real remediationShow scanner warnings and fixes instead of generic x402 essays.
Prefer real market changesUse weekly intelligence to document protocol, SDK, and marketplace changes.
Avoid keyword inflationDo not create pages only because a search phrase exists.

Sources: Google AI Search guidance, Google SEO starter guide, and Google Search Essentials.